Backlinks are an essential component of any successful search engine optimization (SEO) strategy.
They help to establish the authority and credibility of your website in the eyes of search engines like Google, which can lead to higher search engine rankings and increased visibility.
Backlinks are crucial for search engine optimization (SEO) as they can improve a website’s ranking in search engine results pages (SERPs).
It’s important to note that while backlinks can improve your website’s ranking, it’s equally important to ensure that your website’s content is high-quality and relevant to your target audience.
However, with so many different backlink methods available, it can be challenging to determine which one is the best for your website. In this article, we will explore four of the most effective and powerful backlink methods and help you determine which one is right for your website.
Backlinks are an essential part of any successful SEO strategy and there are several types of backlink methods available, namely:
- Guest posting
- Broken link building
- Infographic outreach
- Skyscraper technique
- Social media sharing
- Forum posting
- Directory submissions
- Testimonial link building
- Resource page link building
- Competitor analysis
But what is the best method for obtaining those backlinks?
Here are the five we believe are the most powerful backlink methods still effective in 2023:
Natural Editorial Links
These are links that are created naturally by other websites because they find the content on your website valuable and informative.
It goes like this, a user searches for a certain keyword online, then Google crawls millions of websites and its content online and suggest whatever content it may find the most helpful to the user in a ranked order. Of course, there’s a lot of hard-work to be done by that web page to get “noticed” and “suggested” within the first page by Google crawler.
Natural links are an essential aspect of any successful SEO strategy. They are links that are earned by creating valuable and informative content that other websites want to share with their audience.
Here are some benefits of natural links:
- Improved search engine rankings: When high-quality websites link to your content, search engines see this as a vote of confidence in your website’s authority and relevance. As a result, your website’s search engine rankings can improve.
- Increased website traffic: When other websites link to your content, they are essentially recommending your website to their audience. This can drive more traffic to your website, which can lead to more leads, sales, or conversions.
- Enhanced brand visibility: Natural links help to increase your brand’s visibility and awareness. When your content is shared on other websites, more people become aware of your brand and what you have to offer.
- Establishes credibility: When high-quality websites link to your content, it establishes your website’s credibility and authority in your industry. This can help to build trust with your target audience, which can lead to more business opportunities.
Guest blogging is a popular strategy used by companies to increase their online presence and generate leads. HubSpot, a leading marketing software company, has conducted research on the effectiveness of guest blogging and found that companies that publish 16 or more guest posts per month can generate up to 4.5 times more leads compared to those that publish only 0-4 guest posts per month. Now that’s interesting data for business owners for sure.
Here are some additional benefits of guest blogging:
- Increased visibility: By publishing guest posts on other websites, you can reach a wider audience and increase your brand’s visibility.
- Improved SEO: Guest blogging can improve your website’s search engine rankings by generating backlinks from other high-quality sites.
- Establishing authority: Writing informative and valuable content for other websites can help establish your company as an authority in your industry.
- Building relationships: Guest blogging can also help you build relationships with other bloggers and influencers in your industry, which can lead to future collaborations and partnerships.
To get the most out of your guest blogging efforts, it’s important to choose the right websites to publish on.
Hence, partnering with a network of publishers with high-authority websites is crucial in this method.
And our partner publishers are always ready to provide you with the high-authority sites with all the niche that caters all types of industry. click here for more information.
You should also focus on creating high-quality, informative content that provides value to readers and reflects positively on your brand and not just randomly promoting your web page within the content.
Broken link building
Ahrefs reports that 77.8% of pages have at least one broken backlink, making this a great opportunity to reach out and offer a replacement link.
Broken link building is an effective strategy used by SEO professionals to improve a website’s search engine rankings. By identifying broken backlinks on other websites, you can offer a replacement link to your own website, which can help to boost your website’s authority and increase traffic.
Here are some key points to keep in mind when implementing a broken link-building strategy:
- Use a tool like Ahrefs to identify broken backlinks on other websites. Ahrefs is a powerful SEO tool that can help you to identify broken backlinks quickly and easily.
- Reach out to the website owner or webmaster and let them know about the broken backlink. Be polite and professional in your communication, and offer a replacement link to your own website.
- Make sure that the replacement link is relevant and valuable to the website’s audience. The replacement link should be to a page on your website that provides useful and relevant information to the website’s visitors.
- Don’t be discouraged if you don’t get a response right away. Website owners and webmasters are busy, and it may take some time for them to respond to your outreach.
- Keep track of your outreach efforts and follow up as needed. It’s important to keep track of your outreach efforts and follow up as needed to ensure that your replacement link is added to the website.
Overall, broken link building can be a highly effective strategy for improving your website’s search engine rankings and increasing traffic. By identifying broken backlinks on other websites and offering a replacement link, you can help to build valuable backlinks to your own website and improve your online visibility.
Backlinko found that this method can increase your search traffic by up to 110%.
The Skyscraper technique is a popular tactic used in content marketing to attract more traffic to your website. It involves creating high-quality content that is better than what already exists on the internet and then promoting it to attract more backlinks.
Here are some key things to keep in mind when using the Skyscraper technique:
- Start by researching popular topics in your niche. Look for content that is already performing well and has a lot of backlinks.
- Identify ways to improve upon that content. This might involve adding more detail, using better graphics or illustrations, or providing more up-to-date information.
- Once your content is ready, promote it aggressively. Reach out to other websites and bloggers in your niche and ask them to link to your content. Share it on social media and in online forums or communities.
- Monitor your results and continue to make improvements. Keep track of your search traffic and backlinks to see how your content is performing, and make tweaks as needed to keep it fresh and relevant.
HARO (Help a Reporter Out)
According to Cision, journalists using HARO receive an average of 25 responses to each query, making this a great way to get high-quality backlinks from authoritative sources.
HARO (Help a Reporter Out) is a platform that connects journalists with sources looking to contribute their expertise to news stories. This platform has become increasingly popular in recent years due to its ability to facilitate high-quality backlinks from authoritative sources.
If you are a journalist looking for sources to contribute to your story, HARO can be an excellent resource. With an average of 25 responses to each query, you can be sure to find a source that meets your needs.
Additionally, HARO allows you to filter responses based on specific criteria, such as location or industry, making it easier to find the right fit for your story.
On the other hand, if you are a source looking to contribute your expertise to news stories, HARO can be a great way to get exposure and build your personal brand. By responding to journalist queries, you have the opportunity to be featured in major news outlets and establish yourself as a thought leader in your industry.
While these methods are all effective, it’s important to remember that quality is more important than quantity when it comes to backlinks.
Focus on building relationships with authoritative sites and creating high-quality content that people naturally want to link to.
We have discussed four of the most powerful backlink methods. Each method offers unique benefits and drawbacks, making it important to determine which strategy aligns with your website’s specific goals.
From natural links, guest posting and broken link building to skyscraper content and HARO, these methods can help improve your website’s search engine ranking and drive more traffic to your site.
However, it’s important to remember that success in backlinking takes time and effort.
So, which backlink method do you think is the best for your website?
Let us know in the comments below!