How To Find Guest Posting Opportunities (To Build Links) – 2023

Guest posting has become essential when you are trying to build up a website. It helps you spread the word about your site and generates traffic to your site, which in turn can lead to leads and sales. Guest Posting is one of the most important ways for bloggers and website owners to promote their businesses and get a lot of traffic.

Link to a FREE video Guest post link-building tutorial: https://www.youtube.com/watch?v=7gGyMV1ez9I&t=284s

In order to find the best guest posting opportunities, you have to consider the type of website that accepts guest posts. Let’s take a look at a few factors you should keep in mind when searching for potential guest posting opportunities.

Here are the steps:

Step 1: Use Google Search Operator Keywords

The Google Search Operator Keywords is the area where you can enter keywords and phrases that affect your search results. The keywords must fall within the body of the sentence and cannot exceed 80 characters. Each keyword must be separated by a semicolon (;).

source: Adam Steele

How To Use Google Search Operator Keywords?

Say you have a content on military niche, or anything relevant to military. You can use the keyword “military” + Google Search Operator Keywords:

The Google search results above show the websites that accept guest posts. You can look at these websites one by one and choose which you think will be a good candidate for your guest post submission. The key in this part of the process is to look at their Domain Rating and Traffic. If that is worth all your effort to acquire a backlink, remember you still need to create content for them, and they will look at your content before they approve to get posted on their site.

Step 2: Reaching Out to the Right People

When it comes to submitting a guest post, reaching out to the right people through email is crucial.

Here are some tips on how to do it effectively:

  1. Research the website or blog you want to submit to and find the name and email address of the editor or content manager.
  2. Craft a subject line that is concise and attention-grabbing. Avoid using clickbait or spammy words.
  3. Introduce yourself and your relevant experience in a brief and professional manner.
  4. Explain why your content is a good fit for their website or blog and how it can add value to their audience.
  5. Include a proposed headline and a short summary of your post.
  6. End with a call to action, such as asking for their feedback or suggesting a timeline for submission.
  7. Don’t forget to thank them for their time and consideration.

Here’s a sample email template:

Subject Line: Guest Post Submission – [Your proposed headline]

Dear [Editor’s name],

I hope this email finds you well. I came across your website/blog and was impressed by the quality of the content you publish. I would like to submit a guest post that I believe would be a great fit for your audience.

My name is [Your name] and I am a [Your relevant experience]. I have attached my proposed guest post entitled [Your proposed headline]. The post provides insights on [short summary of your post].

I believe this post would be valuable to your readers and aligns with your website’s mission. Please let me know if you have any feedback or suggestions for edits. I look forward to hearing back from you soon.

Thank you for your time and consideration.

Best regards,

[Your name]

Also note that there are websites that have their own template, and you do not need to write a letter, instead you only need to fill in some information and click submit.

Here’s an example:

In this case, you just follow all the instructions and you’re all set.

Step 3: Create content for submission

Creating high-quality content is crucial for guest post submission because it helps to establish credibility and authority in the eyes of readers and search engines. According to a survey by Orbit Media, the average blog post is now over 1,200 words, up from 808 in 2014. This means that readers expect in-depth, well-researched content that provides value and insights.

In addition, high-quality content is more likely to be shared and linked to by other websites, which can improve search engine rankings and drive traffic to your website. Poor-quality content, on the other hand, can damage your reputation and harm your SEO efforts.

Therefore, taking the time to create high-quality content for guest posts is essential for building your brand and reaching a wider audience.

Step 4: Submit your Content and wait for Approval


Once you have submitted your content, you will need to wait for approval before it is published. The approval process may take some time, so it’s important to be patient. You can use this waiting period to continue working on other projects or to prepare for the launch of your content. Remember to stay positive and keep your expectations realistic. You should receive a reply email like this:

Other Ways to Find Guest Post Opportunities

Backlinking

Use a service like Ahrefs or SEMRush to locate possibilities for high-quality and pertinent guest posts.

Consider your biggest niche competitors and examine their backlink profiles. Any recent links they received from guest articles will be available.
There’s a significant possibility they’ll accept one from you if they’ve already accepted a guest post from a rival.

And you already know it’s probably accurate and of high quality and related to your area. If not, why would your rival have chosen to guest blog themselves?

This is a really effective way to locate possibilities that are pertinent and of the highest caliber.

It’s advantageous since you can rapidly imitate the actions of your rivals, allowing them to undertake the difficult job of discovering it first.

Social Media Search

We discussed the possibility of using social media to connect with successful guest bloggers.

Searches on social media may generally be used. You may use social media to identify possibilities in a variety of ways, including the following:

See whether any guest posts were pushed by your competitors by looking at their feeds.
Combining your keyword with keywords from guest blogging can help you create search terms that are comparable to Google Search operators.
Set up notifications for frequent guest bloggers in your industry so you can discover new possibilities as they are announced.
Returning to the example of the accounting software, let’s use Twitter as the example of a social networking site.

You may get the following results by using the search tool using the phrase “accounting software guest post”:

To ensure you find more current results, you may sort by “latest.” Alternately, you may use the “people” filter to look for certain accounts or guest bloggers promoting their work. Add them to your list after looking up their websites on their profiles.

By doing this, you can discover chances that aren’t shown by searches or competition backlink analyses. It won’t help you locate as many or as high-quality possibilities as some of the other strategies on this list, but it can still be helpful.

Join Communities Online

You may join a variety of online groups for digital marketers. They may be found on sites like Reddit, Slack, Facebook, LinkedIn, and others that let users build their own groups.

There are several groups where members exchange guest blogs they have written, offering possibilities for guest posting. Additionally, they could provide lists of blogs that welcome guest articles. These communities can help you discover present and upcoming possibilities.

You must first look for and join these communities. Additionally, you must actively engage in the debates and contribute to the shared resources. People will approach you with fresh prospects if you gain their trust and cultivate connections with them.

The time you spend joining and participating to these organizations is the biggest disadvantage. That’s a little fee to pay to have a dependable source for consistently discovering fresh chances.

Conclusion

It might be a difficult undertaking if you don’t know where to look for high-quality guest writing possibilities. But it will save you a lot of time if you are aware of all the finest tactics and shortcuts. If you are unfamiliar with the procedure, this list is a helpful place to start.

You will be able to learn all the extra tiny things to increase your success rate as time goes on and you get more experience. One of the finest methods to receive recommendations and insightful information to improve your tactics is to join online groups. You’ll succeed in due course if you persist.

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