Do you own or manage a home services business?
If so, SEO and PPC are essential components of your digital marketing strategy. However, there are certain mistakes that many home services businesses make when it comes to SEO and PPC campaigns.
In this blog post, we’ll take a look at some of the most common mistakes made in SEO and PPC campaigns for home services businesses and how to avoid them.
As a home services business, it’s essential to have an effective SEO and PPC strategy in place. After all, a well-executed campaign can help you drive more traffic to your website, increase brand awareness, and ultimately, generate more leads and sales. However, if you don’t pay attention to the details, your efforts can be wasted.
In this blog post, we’re going to highlight some of the most common mistakes made in SEO and PPC campaigns for home services businesses. By avoiding these mistakes, you can ensure that your campaigns are as effective as possible and yield the results you’re looking for.
# 1 Mistake
Letting your competitors have an “edge” – How does this happen?
Some marketing agencies will offer services that will boost your traffic in a short amount of time or paid campaigns to generate leads. This strategy is what most home services contractors are lured into. Because of precise customer targeting and highly customized process, the results are sometimes preferred compared to long-term SEO campaigns. And with the right budget, your target keywords or pages can get to the top really fast. However, this marketing strategy can easily put you into a “trap”. Once you stop spending, your visibility literally disappears. And if you are doing PPC-only campaigns to boost traffic and generate leads, then that’s where the problem starts to occur. Long-term PPC campaigns can blind you on your competitor’s movements and placement in SERP, and once you realized that they are coming close to you, chances are they are already invested in a long-term marketing strategy called SEO campaigns and is already hard to compete with. And this is when you fall behind them, simply because you need to start to where you are after a couple of months if not years of marketing campaigns. A good balance of SEO and PPC campaigns can secure your future in digital marketing.
# 2 Mistake
Not doing keyword research – One of the biggest mistakes you can make in SEO and PPC campaigns is not researching the right keywords. When it comes to home services, it’s important to use keywords that are relevant to your business. For example, if you’re a plumber, you should use keywords like “plumbing services” or “plumbing repair”. If you’re a landscaper, you should use keywords like “lawn care” or “landscaping services”. Doing keyword research beforehand can help you target the right audience and ensure that you’re driving the most qualified traffic to your website.
# 3 Mistake
Not optimizing for mobile – As more people are using mobile devices to search for services, it’s important to make sure that your website is optimized for mobile. This means that it should be easy to navigate, load quickly, and be responsive on any device. If your site isn’t optimized for mobile, you’re likely to see a decrease in traffic and conversions.
# 4 Mistake
Not using negative keywords – Negative keywords are an important part of both SEO and PPC campaigns. By using them, you can ensure that your ads are only being shown to people who are interested in your services, and not those who are looking for something else. For example, if you’re a plumber, you should use negative keywords like “drain cleaner” or “shower repair” to make sure your ads aren’t showing up for irrelevant searches.
# 5 Mistake
Not tracking & monitoring your campaigns – Lastly, it’s essential to track and monitor your campaigns to make sure that they’re performing as expected. By doing so, you can identify areas that need improvement and make adjustments as needed. Additionally, tracking and monitoring your campaigns can help you get a better understanding of your target audience and their behavior, which can be invaluable for your marketing efforts.
By avoiding these mistakes and taking a strategic approach to your SEO and PPC campaigns, you can ensure that your efforts are as effective as possible and generate more leads and sales for your home services business in a “long-term” approach.
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Youtube version of this blog: https://youtu.be/7IV5_tqw404